Posts Tagged ‘web’
December 7, 2011
As 2011 comes to a close, we can safely say that social media has become the norm rather than the exception, since Facebook has more than 10% of the world’s population (800 million out of 7 billion) using its site. Even broadcast TV puts twitter hashtags in their show’s title overlays. Because there are nearly as many social media outlets as there are social media users, implementing an effective strategy can be overwhelming. However, a few fundamental principles can help you keep your aim squarely on your marketing and business goals. Join me for this 101-level
webinar on how to encourage people to go where you want to take them…back to your CU’s web site.
Attend this webinar and learn:
- One of the most important and fundamental techniques to increase social media success
- The place to start all social media campaigns that most people overlook
- A step-by-step checklist to make sure you have your social media bases covered
- The different characteristics of the major social media channels
- Two common social media beliefs that are false and what to do instead
Click here for more info or to sign up: Hub N Spoke webinar
Tags:education, hub and spoke, learning, Marketing 2.0, social media, Strategy, teaching, techniques, web, webinar, World 2.0
Posted in Marketing 2.0, Strategy, World 2.0 | Leave a Comment »
October 20, 2011
Online Switch Kits continue to get excellent media coverage. Today, I received an email newsletter from the Northwest Credit Union Association (serving credit unions in Oregon and Washington), and was tickled to see an article on Switch Kits featured. The article is titled Can Switch Kits Increase New Member Satisfaction?
It was particularly happy for me to see this article appear in that trade publication since EverythingCU’s Online Switch Kit was born out of a session I attended at a 2002 CUES conference held in Seattle. There was a breakout session called Switch Kits presented by a credit union marketer from Pinellas County FCU. This breakout session was packed to standing room only. At that time, not many people were thinking about the online world, so it just seemed natural to me to create an online version of what they were writing out by hand, and thus the EverythingCU Online Switch Kit was born.
One point of pride for us with our Online Switch Kit: Since EverythingCU.com serves only credit unions, we have only credit unions as clients of this product. Therefore, the EverythingCU.com Online Switch Kit will NEVER help a person make the switch from a credit union to a bank…. only the “correct” direction, and that is from a bank to a credit union. We do have competitors, but as far as I know, none of them can make this claim.
If you aren’t one of the 112 credit unions already using the Online Switch Kit, what are you waiting for? If you are one, then thank you for your continued patronage and we hope you are seeing terrific usage from it by your new members!
Tags:credit unions, easy, form, members, new, online, online switch kit, simple, switch, switch kit, web
Posted in Marketing 2.0, Strategy, World 2.0 | Leave a Comment »
December 16, 2010
Right now, it’s a little bit more than a month away, but I’m nevertheless already excited for EverythingCU’s next webinar, How to Determine Your Credit Card Portfolio’s Marketing Needs which will be presented by Ondine Irving, creator of the nationally recognized Credit Card Connection program.
Ondine is an expert in credit union credit cards and her consulting branch is Card Analysis Solutions. Because of her deep knowledge of this arena of CU business, she routinely saves her clients tens of thousands of dollars by eliminating unnecessary and redundant charges coming from the card processor.
In this webinar, Ondine will show you how to analyze YOUR current card portfolio to determine what course of marketing action will maximize your ROI. Sometimes your card processor wants to sell you something that will benefit your credit union, but sometimes they are trying to sell you something which is in their best interests, which is not necessarily yours. Attend this webinar to gain the knowledge to put yourself in the driver’s seat of your card portfolio. You might even end up being able to save your CU some money on the expense side as well.
In the meantime, make sure your credit union is listed in the national database of the Credit Card Connection by registering here (which is FREE). Suze Orman continually promotes this site through her latest book and tv appearances, and credit unions that are featured get a steady flow of new card applications.
To learn more about the webinar including pricing, or to sign up for it, register yourself on EverythingCU.com (which is quick, free and easy) if you haven’t already, and check out this webinar’s detail page here.
Tags:class, consulting, course, credit, credit card, credit union, education, EverythingCU.com, expense, finance, financial, increase, marketing, Ondine Irving, online, portfolio, revenue, savings, seminar, Suze Orman, training, web, webinar
Posted in Events, Strategy | Leave a Comment »
August 16, 2008
Personal Financial Management sites (PFMs), Wesabe, Mint, Geezeo, Buxfer, Expensr, NetWorthIQ, Jawaala, etc., got a boost in this month’s issue of Fast Company magazine. In a hilarious editorial by Steve Johnson, Quicken is given a gentle let-down as Steve declares his break-up with the software package. Quicken has been straining the relationship for too long, always demanding to be upgraded, always saying that spending the additional money is done in the name of what he “really” wants, but without actually listening to hapless Steve. Steve is not breaking up because the younger, sexier PFMs “all seem to understand the real me”, but because they just don’t click like they used to.
Many ages ago (in the late 90s), futurists predicted the end of desktop software, and envisioned all services delivered straight over the web via the universal platform/operating system known as the browser. I had trouble believing or understanding that model especially because the web is so agonizingly slow. Whether or not that vision comes to pass, software without at least some online/connected component is a thing of the past.
PFMs have moved from interesting novelty to hundreds of thousands of users. Today, the back page of Fast Company magazine, soon, it will be mainstream media. The important question to ask is not “how many people are using it today?”, but rather, “how soon will it be before word spreads and everyone does it this way?”
Tags:browser, Buxfer, Expensr, Fast Company, Geezeo, Jwaala, magazine, Mint, NetWorthIQ, PFM, Quicken, software, Steve Johnson, trends, web, Wesabe
Posted in World 2.0 | Leave a Comment »
February 11, 2008
The January 23, 2008 issue of CUTimes has an article that caught my eye. “Web-based Checking Program Produces Results for LAFCU” is the headline, and the article explains that CUBUS Solutions has created a program, called CUDeposits, that gives members the ability to deposit checks into their accounts over the web. Los Angeles Fireman’s Credit Union and Diamond Credit Union are two institutions using CUDeposits.
Intrigued with how that would work, I read on to discover that the member enters the check information through an online interface, then mails the checks to the credit union. Funds are available to the member immediately. CUDeposits also allows checks to be phoned into the CU’s call center.
This seems like a great service for individual members, unlike Remote Deposit Capture which is primarily a service for businesses.
Great marketing begins with a unique, useful, well-executed product or service. Offering this service will be a competitive advantage until other institutions adopt it. And institutions that have no relationship with their member/customers may never be able to practically adopt it.
It will be interesting to watch adoption rates and patterns across credit unions and banks.
Tags:checks, CU Times, CUBUS Solutions, CUDeposits, deposit, Diamond CU, Los Angeles Fireman's CU, online, web
Posted in Strategy, World 2.0 | 5 Comments »
October 7, 2007
I’ve been writing and speaking about World 2.0 for more than a year, but haven’t put my definition into this blog yet. So here’s my best shot:
World 2.0: The convergence of the online and offline worlds to create new ways of being, thinking, doing, existing, transacting, interacting, belonging, and socializing that weren’t possible before the web.
Further explanation: Tim O’Reilly’s definition of Web 2.0 has been well-documented. World 2.0 is the way in which the web has re-defined how we live our lives.
My favorite examples of World 2.0: Geocaching, Webkinz, Google Earth, and BarCamps. The Cluetrain Manifesto planted the seeds for a new understanding of the world created by the web. Other World 2.0 examples include Couch Surfing, 43 Places, and GPS Navigators. Social media is also integral to World 2.0. This ain’t your grandpa’s telegraph: Facebook, Twitter, and Flickr.
World 2.0 is a change in the way we think about many things. In addition to Web 2.0, World 2.0 encompasses Business 2.0, Marketing 2.0, and Media 2.0.
Tags:BarCamp, definitions, Facebook, Flickr, Marketing 2.0, Twitter, web, web 2.0, World 2.0
Posted in Marketing 2.0, World 2.0 | 2 Comments »
