Posts Tagged ‘web’

The Launch of Loan Switch

September 12, 2013

EverythingCU.com’s new product, Loan Switch, is finally here!

Loan Switch is a brand new online product that enables your current members to refinance all of their loans that they have with other financial institutions, with you; all at the same time.

There has never before been a product like this, and it is only available to credit unions.

If your CU has the ability to compete on loan rates, promote a loyalty program or has a great loan department ready to re-capture loans; Loan Switch is for you.

• Loan Switch arms your member with the information they need in order to WANT to refinance with your CU
• Makes it ONE CLICK for your members to start the refi with your CU!

We can’t wait for you to demo Loan Switch because we are incredibly excited about its ability to simultaneously save your members money AND bring loans into your CU! The best way to understand why we think Loan Switch is a breakthrough in capturing loans that members have at other institutions is to just demo it yourself so that you can see exactly how it works. Click here to demo Loan Switch now!

Click here to view more information about Loan Switch, including pricing.

Email Matt with any questions or for further information about Loan Switch: matt@everythingcu.com

After you’ve to submit your loan info in the demo, Matt will play loan officer and send you a response. When you receive the response email, be sure to log in to your personal checklist with the username and password supplied. Then you’ll see how easy it is for the member to start the refi with just a mouse click. Once you’ve had a chance to demo it, let us know what you think!

KickStart results are in… and they are outstanding

January 7, 2013

KickStart is EverythingCU’s new online lending product. Carole Wight, President of Holy Rosary Credit Union in Kansas City, MO is using KickStart, and is thrilled with the results.

With the release of the latest 5300 NCUA report through the Third Quarter of 2012, we now have some hard numbers that show Carole’s outstanding loan growth improvement with the help of her new KickStart Lending tool.

Holy Rosary’s Total Loans (Acct 025B in the 5300 report) over the last several quarters looks like this:


Dec 31, 2010: 4,758,649
Mar 31, 2011: 4,647,966
Jun 30, 2011: 4,623,701
Sep 30, 2011: 4,719,143
Dec 31, 2011: 4,918,250
Mar 31, 2012: 7,623,506 <– Merger with a smaller CU
Jun 30, 2012: 7,607,091
Sep 30, 2012: 7,906,605 <– 1st full qtr w/KickStart

So as you can see via the numbers above, aside from their merger, KickStart has helped them see significant growth in the loan portfolio for the first time in quite a while. Besides the 4Q of 11, and the merger in 1Q 12, loan growth has been almost non-existent or even negative. Now armed with KickStart, Carole and her staff are able to serve members who want loans who can’t make it into the branch for whatever reason, or who want to apply for a loan during non-business hours. This most recent quarter represents loan growth of the portfolio by $299,514, which is a 3.94% increase. If that rate of growth continues, the CU will see a $1.2 million increase on a yearly comparison basis, which translates to a 15% increase on a starting loan portfolio of $7.6 million.

You can understand how excited we are for Carole to be having such fantastic success with KickStart, and for her members that are being served even better than they were before. It’s a joy for us to see Carole’s happiness with the service backed up by the proof of the NCUA 5300 report.

Thank you Carole for being such a great KickStart client! We are so thrilled that it’s working excellently for you, your staff, and your members! We are eagerly looking forward to more credit unions adopting KickStart and helping even more members apply for their loans online quickly and easily.

For more information about KickStart, just click here.

Hub N Spoke Social Media Strategy

December 7, 2011
As 2011 comes to a close, we can safely say that social media has become the norm rather than the exception, since Facebook has more than 10% of the world’s population (800 million out of 7 billion) using its site. Even broadcast TV puts twitter hashtags in their show’s title overlays. Because there are nearly as many social media outlets as there are social media users, implementing an effective strategy can be overwhelming. However, a few fundamental principles can help you keep your aim squarely on your marketing and business goals. Join me for this 101-level webinar on how to encourage people to go where you want to take them…back to your CU’s web site.

Attend this webinar and learn:

  • One of the most important and fundamental techniques to increase social media success
  • The place to start all social media campaigns that most people overlook
  • A step-by-step checklist to make sure you have your social media bases covered
  • The different characteristics of the major social media channels
  • Two common social media beliefs that are false and what to do instead

Click here for more info or to sign up: Hub N Spoke webinar

Helping new members make the switch

October 20, 2011

Online Switch Kits continue to get excellent media coverage. Today, I received an email newsletter from the Northwest Credit Union Association (serving credit unions in Oregon and Washington), and was tickled to see an article on Switch Kits featured. The article is titled Can Switch Kits Increase New Member Satisfaction?

It was particularly happy for me to see this article appear in that trade publication since EverythingCU’s Online Switch Kit was born out of a session I attended at a 2002 CUES conference held in Seattle. There was a breakout session called Switch Kits presented by a credit union marketer from Pinellas County FCU. This breakout session was packed to standing room only. At that time, not many people were thinking about the online world, so it just seemed natural to me to create an online version of what they were writing out by hand, and thus the EverythingCU Online Switch Kit was born.

One point of pride for us with our Online Switch Kit: Since EverythingCU.com serves only credit unions, we have only credit unions as clients of this product. Therefore, the EverythingCU.com Online Switch Kit will NEVER help a person make the switch from a credit union to a bank…. only the “correct” direction, and that is from a bank to a credit union. We do have competitors, but as far as I know, none of them can make this claim.

If you aren’t one of the 112 credit unions already using the Online Switch Kit, what are you waiting for? If you are one, then thank you for your continued patronage and we hope you are seeing terrific usage from it by your new members!

Marketing your CU’s Credit Cards

December 16, 2010

Right now, it’s a little bit more than a month away, but I’m nevertheless already excited for EverythingCU’s next webinar, How to Determine Your Credit Card Portfolio’s Marketing Needs which will be presented by Ondine Irving, creator of the nationally recognized Credit Card Connection program.

Ondine is an expert in credit union credit cards and her consulting branch is Card Analysis Solutions. Because of her deep knowledge of this arena of CU business, she routinely saves her clients tens of thousands of dollars by eliminating unnecessary and redundant charges coming from the card processor.

In this webinar, Ondine will show you how to analyze YOUR current card portfolio to determine what course of marketing action will maximize your ROI. Sometimes your card processor wants to sell you something that will benefit your credit union, but sometimes they are trying to sell you something which is in their best interests, which is not necessarily yours. Attend this webinar to gain the knowledge to put yourself in the driver’s seat of your card portfolio. You might even end up being able to save your CU some money on the expense side as well.

In the meantime, make sure your credit union is listed in the national database of the Credit Card Connection by registering here (which is FREE). Suze Orman continually promotes this site through her latest book and tv appearances, and credit unions that are featured get a steady flow of new card applications.

To learn more about the webinar including pricing, or to sign up for it, register yourself on EverythingCU.com (which is quick, free and easy) if you haven’t already, and check out this webinar’s detail page here.

Buh-bye, Quicken

August 16, 2008

Personal Financial Management sites (PFMs), Wesabe, Mint, Geezeo, Buxfer, Expensr, NetWorthIQ, Jawaala, etc., got a boost in this month’s issue of Fast Company magazine. In a hilarious editorial by Steve Johnson, Quicken is given a gentle let-down as Steve declares his break-up with the software package. Quicken has been straining the relationship for too long, always demanding to be upgraded, always saying that spending the additional money is done in the name of what he “really” wants, but without actually listening to hapless Steve. Steve is not breaking up because the younger, sexier PFMs “all seem to understand the real me”, but because they just don’t click like they used to.

Many ages ago (in the late 90s), futurists predicted the end of desktop software, and envisioned all services delivered straight over the web via the universal platform/operating system known as the browser. I had trouble believing or understanding that model especially because the web is so agonizingly slow. Whether or not that vision comes to pass, software without at least some online/connected component is a thing of the past.

PFMs have moved from interesting novelty to hundreds of thousands of users. Today, the back page of Fast Company magazine, soon, it will be mainstream media. The important question to ask is not “how many people are using it today?”, but rather, “how soon will it be before word spreads and everyone does it this way?”

Depositing checks online

February 11, 2008

The January 23, 2008 issue of CUTimes has an article that caught my eye. “Web-based Checking Program Produces Results for LAFCU” is the headline, and the article explains that CUBUS Solutions has created a program, called CUDeposits, that gives members the ability to deposit checks into their accounts over the web. Los Angeles Fireman’s Credit Union and Diamond Credit Union are two institutions using CUDeposits.

Intrigued with how that would work, I read on to discover that the member enters the check information through an online interface, then mails the checks to the credit union. Funds are available to the member immediately. CUDeposits also allows checks to be phoned into the CU’s call center.

This seems like a great service for individual members, unlike Remote Deposit Capture which is primarily a service for businesses.

Great marketing begins with a unique, useful, well-executed product or service. Offering this service will be a competitive advantage until other institutions adopt it. And institutions that have no relationship with their member/customers may never be able to practically adopt it.

It will be interesting to watch adoption rates and patterns across credit unions and banks.

Definition of World 2.0

October 7, 2007

I’ve been writing and speaking about World 2.0 for more than a year, but haven’t put my definition into this blog yet. So here’s my best shot:

World 2.0: The convergence of the online and offline worlds to create new ways of being, thinking, doing, existing, transacting, interacting, belonging, and socializing that weren’t possible before the web.

Further explanation: Tim O’Reilly’s definition of Web 2.0 has been well-documented. World 2.0 is the way in which the web has re-defined how we live our lives.

My favorite examples of World 2.0: Geocaching, Webkinz, Google Earth, and BarCamps. The Cluetrain Manifesto planted the seeds for a new understanding of the world created by the web. Other World 2.0 examples include Couch Surfing, 43 Places, and GPS Navigators. Social media is also integral to World 2.0. This ain’t your grandpa’s telegraph: Facebook, Twitter, and Flickr.

World 2.0 is a change in the way we think about many things. In addition to Web 2.0, World 2.0 encompasses Business 2.0, Marketing 2.0, and Media 2.0.


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