Thank you, Bank of America, for implementing new and uncomfortable fees for your members. That is the impetus behind Bank Transfer Day, which has garnered national media attention for credit unions. This in turn has led to a large surge in inquiries about EverythingCU’s pioneering Online Switch Kit, which helps new members transfer their accounts from a bank to a credit union.
Happy credit unioning!
Wow, all the publicity over Bank Transfer Day is so fantastic for all EverythingCU’ers! We’re also thrilled to be getting a flood of new inquiries about our Online Switch Kit lately… including being mentioned on CUESnet. We’ve been helping people switch from a bank to a credit union for 8 years, so it’s fun to see this getting such great attention from mainstream media.
I just spotted this ABC News clip being shared by a CU on Facebook:
The CU shown towards the end of the clip, where the young man makes the switch, is Charlotte Metro CU. They use a set of static PDFs to help people make the switch. ABC News reports this takes 12 minutes. Imagine how much faster it would be if they used EverythingCU’s Online Switch Kit!
Props to the more than 100 CUs who are already making it easier for their members! If you already have our Switch Kit, today is a great day to take another look at it and make sure everything is working perfectly with it.
Online Switch Kits continue to get excellent media coverage. Today, I received an email newsletter from the Northwest Credit Union Association (serving credit unions in Oregon and Washington), and was tickled to see an article on Switch Kits featured. The article is titled Can Switch Kits Increase New Member Satisfaction?
It was particularly happy for me to see this article appear in that trade publication since EverythingCU’s Online Switch Kit was born out of a session I attended at a 2002 CUES conference held in Seattle. There was a breakout session called Switch Kits presented by a credit union marketer from Pinellas County FCU. This breakout session was packed to standing room only. At that time, not many people were thinking about the online world, so it just seemed natural to me to create an online version of what they were writing out by hand, and thus the EverythingCU Online Switch Kit was born.
One point of pride for us with our Online Switch Kit: Since EverythingCU.com serves only credit unions, we have only credit unions as clients of this product. Therefore, the EverythingCU.com Online Switch Kit will NEVER help a person make the switch from a credit union to a bank…. only the “correct” direction, and that is from a bank to a credit union. We do have competitors, but as far as I know, none of them can make this claim.
If you aren’t one of the 112 credit unions already using the Online Switch Kit, what are you waiting for? If you are one, then thank you for your continued patronage and we hope you are seeing terrific usage from it by your new members!
This morning, I saw several credit unions share on Facebook this video clip of CUNA President Bill Cheney appearing on CNBC:
I can’t help but notice that Mr. Cheney states that many credit unions have Switch Kits… my only question is: Does your credit union have a Switch Kit, and is it an automated Online Switch Kit, or an old-school static PDF? 
With a grass-roots Bank Transfer Day approaching on November 5, now is a great time to implement an Online Switch Kit to make it easier for potential new members to make the switch to YOUR credit union!
We here at EverythingCU are thrilled that there is renewed, extra interest in helping more and more people leave their megaBanks (like BofA), and join their local credit union. I just ran across this article on the Bold Progressives web site, where they are calling for signatures to help pass legislation:
Bold Progressives: Petition Congress to make it easier to switch
Of course, if you already have EverythingCU.com’s online switch kit, you know that it doesn’t take an Act of Congress to make it easier to switch.
If you don’t already have it, find out what 111 other credit unions have discovered– you can make it easier to gain new members by making it easier for them to make the switch….. without waiting for the gridlock of Washington to untangle. (That might be a very long wait… don’t hold your breath!)
HellllllllOOOOOOOOO GNOMES!
Guess what?
“What?” you say.
We’ve got a brand-spanking new upgrade to the Online Switch Kit that you’ve grown to love over the past 6 years. We like to call this new edition the Online Switch Kit Premium.
“What is so premium about the new version?” you may ask.
Thank you for asking.
The new premium version starts with the same online switch kit you (and more than 100 of your CU colleagues) may already know, PLUS it captures the member contact information so that if a member starts to make the switch, but then does not complete the kit, YOU now have their info so you can follow up and help them get to the end goal of having YOUR CU as their new primary F.I.
But wait! There’s more! In addition to this major new feature that many of you have been asking for, there are a number of other improvements too. Here they are in handy bullet format:
So there you go!
If you are a current Online Switch Kit client (we’ll call this version “Regular”), and you want to upgrade, we’ll give you the prorated price for upgrading. Just shoot me an email, and I’ll be happy to calculate your prorated upgrade price.
Any other questions, feel free to shoot me or Matt an email!
Here is the Online Switch Kit Premium info/ordering page.
Happy Cinquo de Mayo!
|
Where I'll Be: CU Tech Technology Research Consortium Spring Forum Look Who Is Talking – Monitoring your Brand in the Web 2.0 World Boston Park Plaza Hotel Boston MA Wednesday 5.12.10 Places I've verbalized Info on my World 2.0 Workshop. |
Being discussed on EverythingCU.com now: EverythingCU.com World 2.0 Adventure Latest tweets
|
