Another principle for successful social media marketing (inspired by Mitch Joel’s project): Make everything as easy as possible for your visitors.
One of the reasons why you see YouTube videos posted everywhere online is that YouTube makes that extremely easy to do. When you upload a video to YouTube, you are given code on the side of the page that will embed the video. All one has to do to post that video on their blog or discussion board is to copy and paste the code. Sure, a techie could figure out the code on their own. But it’s hard to do, time consuming, and there is no way that non-techies could figure out the code to do it. YouTube has made it cut-and-paste easy for any of their video clips to be embedded anywhere. That is a large factor in their success.
At EverythingCU.com, we owe much of our success to the fact that we are constantly thinking about ways to make doing things online in the community as easy as possible for our members.
Make it easy for your visitors to:
- sign up
- participate in your community or project
- find and connect with other people
- find the information that they are looking for
- share and re-use elements of your community/media for their own projects and sites
- tell their friends about it
What are you doing to make it easier for your audience to spread the online word about you? Do you have a Refer a Friend button on your web site? Sure, the same thing could be accomplished via email, but having a button on your site reminds the viewer that they could be sharing this with someone who might appreciate and benefit from what you have to offer.
In order to make things as easy as possible for your members, you have to design your site and your processes from your members point of view. Imagine being in your visitor’s shoes, and walk yourself step-by-step through your screens. If you haven’t done this in a while, no doubt you will uncover some ideas for improvement.