There has been a long-running topic on EverythingCU.com about how to get management on-board with social media when they are dead-set against it. Over the last couple of years, many suggestions have been offered about ways to accomplish this objective.
My favorite so far comes from Andy Anderson, a credit union marketer in Atlanta this morning. He quotes Edward Filene:
“If you are going to do business, you will have to do it in this new world; and I haven’t lived in this new world any longer than you have. It is stranger, in fact to me than it is to you.”
Andy informs us: “This was his speech before the School of Business Administration of the University of Buffalo in 1936.”
These words that Edward spoke 75 years ago are as true and relevant today as they were then. I think that had Ed Filene lived in this day and age, he would have whole-heartedly embraced social media, and used it to spread the word about credit unions throughout the land.
Thank you for sharing this with us, Andy!