Posts Tagged ‘Larissa Walkiw’

Subway gets a dose of Social Media

July 22, 2010

Last night I had the great pleasure of a double-dose of Social Media goodness. My evening began by presenting a session on social media for credit unions for the Hartford Chapter of the Credit Union League of Connecticut. My host was Fred Brown, Marketing Director of Northeast Family Federal Credit Union in Manchester CT. Fred is also very good friends with Credit Union Man, and schedules all of Credit Union Man’s appearances.

I was very glad that Fred designed the chapter meeting to be out of the ordinary. The meeting was held at the Berlin Batting Cages in Berlin CT, and the evening’s agenda was dinner at Subway, followed by my presentation, wrapping with a scintillating round of mini-golf. Little did I know, nor the Subway employees, nor other patrons, that we were TAKING OVER THEIR SHOP for a presentation. Here are a few photos of this most memorable of engagements:

This slideshow requires JavaScript.

HOW AWESOME IS THIS? Wow, just wow.

After the mini-golf wrapped up, I headed over to Eli Cannon’s Tap Room in Middletown CT (known as MiTown to the cool kids), just 10 minutes away from Berlin, for a meetup of the PodCamp CT organizers. I found out about this meetup because several of my friends posted the event on Facebook THAT MORNING. So, to my surprise, here was an event minutes away from where I would be, later that same evening, across the state line.

I take immense pleasure that the impetus for holding this initial PodCamp CT is that a few veteran PodCampers such as Aldon Hynes and Paul Monaco attended our PodCamp WesternMass 2, and asked themselves why there couldn’t be a PodCamp CT. I was thrilled to lend support and offer guidance, since I have hosted two PodCamps, a BarCampBank, and have attended numerous “camps” of various types on both coasts, both in the US and Canada. I’ve attended: FacebookCamp Toronto, PodCamp Boston 2 & 3, BarCampBank SF 1, BarCampBank NewEngland, BarCampMoney NY, PodCamp WesternMass, BarCampBank BC, REBarCamp PHL. I’m excited to have PodCamp Boston 5, REBarCamp ORL, and PodCamp CT on my calendar.

I’ve met so many INCREDIBLE people at these various events, and consider myself blessed to consider them all friends. (Well, Facebook friends at the least!)

Side note: I bet Larissa, nor Tim, ever dreamed that her “Difference Between Banks and Credit Unions” video would be shown on the wallpaper, below the air conditioner, of a Subway sandwich shop located at the Berlin Batting Cages in Connecticut for a CU Chapter meeting.

Congratulations Credit Unions, on a Century of Service

March 12, 2008

I have the great honor and pleasure of talking to credit union professionals all over the nation. The subject of the proud history of CUs, holds special meaning to me because I had worked with the movement for about ten years before I learned ANYTHING about its incredible history. I certainly had no idea that the movement started in my backyard, a hop skip and jump across the border, in Manchester, New Hampshire.

I gave a talk on social media and World 2.0 this morning to a group of about forty credit union marketing professionals from Massachusetts, Rhode Island and New Hampshire at the CU League’s headquarters in Marlborough, Mass. I asked about the movement’s founding, and it was wonderful to get a detailed answer. In our presence was a representative of that very first CU, Andrea Pruna of St. Mary’s Bank. Not only did she know the date by heart (November 24, 1908), but she let us know about a wonderful section of their web site devoted to this, the Centennial Year of Credit Union service. I encourage everyone to check out Celebrating 100 Years for a terrific look at the amazing road we’ve traveled so far.

This is one of the reasons I’m especially excited that BarCampBank NewEngland will be held in America’s Credit Union Museum on April 5. The museum is the actual house where St. Mary’s Bank first began operations 100 years ago, out of the home of Attorney Joseph Boivin, who served as the CU’s President. If you listen very carefully, you may hear the whispers of the generations that have preceeded you when you stand in the parlor of the building.

Shout-outs to so many of the fabulous credit union marketers who came today. Thanks to Jon Reske and Anne Pinkerton from UMassFive College FCU, Mark Vautour from Telephone Workers CU, Deena Bernier from NMTW Community CU, and Debra Perrin from Southern Mass CU. I’m not good with names, so I haven’t remembered those who I met for the first time, but thank you also. It was fun that we had four one-billion-dollar CUs represented as well, Greylock FCU in the Berkshires, HarborOne CU in the South Boston area, DCU of the Worcester area, and Navigant CU in RI. Thank you to Rob Kimmett for organizing a great event and inviting me, and it was wonderful to catch up with CU whirlwind Bonnie Doolin.

My presentation today included demonstrating and explaining Twitter, Facebook, blogging, and showed examples from Shari Storm and the Verity CU team, William Azaroff of Vancity CU and Change Everything, Ginny Brady, board member of UFirst FCU with the Boardcast, and Tim McAlpine of Currency Marketing with Larissa Walkiw, spokesperson for Young and Free Alberta, and her infamous Credit Union Difference video part one, currently at 16,228 views. On the topic of Facebook, I have started writing a paper on the Facebook as Marketing Engine and plan on publishing excerpts to this blog. For those interested in checking out twitter, here’s the one-page PDF of Twitter Tips.

I also touched on Peer-to-Peer Lending (P2P Lending), Prosper’s amazing growth rate, and how CUs can participate by getting in touch with Doug True, SVP of Lending, at Forum CU. Doug has been instrumental in having P2P Lending company Zopa partner with CUs to offer NCUA-insured loans and investments.


Follow

Get every new post delivered to your Inbox.

Join 2,891 other followers