Posts Tagged ‘Jon Reske’

Congratulations Credit Unions, on a Century of Service

March 12, 2008

I have the great honor and pleasure of talking to credit union professionals all over the nation. The subject of the proud history of CUs, holds special meaning to me because I had worked with the movement for about ten years before I learned ANYTHING about its incredible history. I certainly had no idea that the movement started in my backyard, a hop skip and jump across the border, in Manchester, New Hampshire.

I gave a talk on social media and World 2.0 this morning to a group of about forty credit union marketing professionals from Massachusetts, Rhode Island and New Hampshire at the CU League’s headquarters in Marlborough, Mass. I asked about the movement’s founding, and it was wonderful to get a detailed answer. In our presence was a representative of that very first CU, Andrea Pruna of St. Mary’s Bank. Not only did she know the date by heart (November 24, 1908), but she let us know about a wonderful section of their web site devoted to this, the Centennial Year of Credit Union service. I encourage everyone to check out Celebrating 100 Years for a terrific look at the amazing road we’ve traveled so far.

This is one of the reasons I’m especially excited that BarCampBank NewEngland will be held in America’s Credit Union Museum on April 5. The museum is the actual house where St. Mary’s Bank first began operations 100 years ago, out of the home of Attorney Joseph Boivin, who served as the CU’s President. If you listen very carefully, you may hear the whispers of the generations that have preceeded you when you stand in the parlor of the building.

Shout-outs to so many of the fabulous credit union marketers who came today. Thanks to Jon Reske and Anne Pinkerton from UMassFive College FCU, Mark Vautour from Telephone Workers CU, Deena Bernier from NMTW Community CU, and Debra Perrin from Southern Mass CU. I’m not good with names, so I haven’t remembered those who I met for the first time, but thank you also. It was fun that we had four one-billion-dollar CUs represented as well, Greylock FCU in the Berkshires, HarborOne CU in the South Boston area, DCU of the Worcester area, and Navigant CU in RI. Thank you to Rob Kimmett for organizing a great event and inviting me, and it was wonderful to catch up with CU whirlwind Bonnie Doolin.

My presentation today included demonstrating and explaining Twitter, Facebook, blogging, and showed examples from Shari Storm and the Verity CU team, William Azaroff of Vancity CU and Change Everything, Ginny Brady, board member of UFirst FCU with the Boardcast, and Tim McAlpine of Currency Marketing with Larissa Walkiw, spokesperson for Young and Free Alberta, and her infamous Credit Union Difference video part one, currently at 16,228 views. On the topic of Facebook, I have started writing a paper on the Facebook as Marketing Engine and plan on publishing excerpts to this blog. For those interested in checking out twitter, here’s the one-page PDF of Twitter Tips.

I also touched on Peer-to-Peer Lending (P2P Lending), Prosper’s amazing growth rate, and how CUs can participate by getting in touch with Doug True, SVP of Lending, at Forum CU. Doug has been instrumental in having P2P Lending company Zopa partner with CUs to offer NCUA-insured loans and investments.

Think your story doesn’t affect your bottom line?

November 27, 2007

If you think your story doesn’t affect your bottom line, think again. It’s one thing to feel intuitively that your story is important, it’s quite another to have proof. And I’d like to share some proof, to the tune of $600,000.

I recently had a chance to visit and have lunch with Jon Reske, VP of Marketing of UMassFive College Federal Credit Union. UMassFive has just opened a new branch in Northampton, MA, and it is quite nice. Jon told me that many features of their new branch were inspired by what he learned and experienced at the Triple-B Portland in 2005, particularly by what he learned from Umpqua Bank. It’s quite warm and welcoming, and if you are ever in Western Mass, I would urge you to check it out.

While there, Jon showed me their new member brochure, and the items which are covered when a person signs up as a new member of the credit union. The very first item covered is the credit union’s story; what a credit union is; and how the cooperative nature of the financial institution works.

Just a few weeks ago, a couple came into the credit union to open a new account, and a CU employee explained what the credit union was all about. The next day, the couple came back with a check for $500,000 and deposited it into their new money market account. The employee who opened the account with them the day before was quite happy, and asked them how this deposit came to be. It turns out that the couple was looking for a place to deposit this money, and when they learned about the cooperative, not-for-profit nature of the credit union, and what it stood for, and the fact that their money would stay local, they decided to deposit their money with UMassFive. Later in the week, the couple returned with an additional $100,000 deposit. The couple was also referred to the Financial Planning division of the credit union. Both the couple and the credit union are exceedingly happy.

So start with step one: If you are a credit union, TELL YOUR STORY. Don’t let anyone tell you that your story doesn’t matter, that no one cares. Your story matters. Period.

Pioneer Valley credit unions are a-rockin!

November 14, 2007

John Buckley and MorrissJust gave a talk on World 2.0 to the Pioneer Valley Chapter of the Massachusetts Credit Union League. It was wonderful to see so many of our Western Massachusetts friends, and the turn-out was fantastic with 120 people representing 13 credit unions. Huge props to Jon Reske, VP of Marketing, at UMassFive College FCU, and the person responsible for my involvment in credit unions today. Jon is an excellent person doing great things for his credit union, which just opened a new branch in Northampton. Thanks for the great introduction tonight, Jon! Also a big thank you to UMassFive College FCU President, Kathy Hutchinson, for inviting me to speak to the chapter, as well as Chapter President, John Buckley, COO, of MassMutual FCU, a charming host. Dave Plantier, President of MassMutual FCU also provided helpful advice. Morriss and MattThe credit union industry is very very lucky to have these talented and gracious individuals working so hard on their behalf. Also big shout-outs to the other CUs in attendance that we’ve worked with; Jim Nagy and Noella Boileau of ValleyStone CU; Anabela Pereira and Trecia Marchand of Pioneer Valley FCU; and Wendy Tariff, CEO of Wemelco CU. I look forward to keeping in touch with the other credit unions in attendance.


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