Posts Tagged ‘Jeffry Pilcher’

The NCUA Corporate Stabilization Program

February 5, 2009

Here are links to discussion and resources about the NCUA Corporate Stabilization Program:

Resources from the NCUA itself and CUNA:

Webinars/teleconference about it:

Blogs about it:

If you are an employee of a CU, League, or Corporate, discussion here:

Credit union reaction/outrage:

News articles:

Here’s what Corporate Credit Unions are saying:

Please feel free to improve the wikipedia article I started on it:

Determining Your Credit Union Marketing Budget

October 31, 2008

It’s that time of year again, budgeting time. Jeffry Pilcher published a table of marketing budgets by CU asset size published by Callahan and Associates. I couldn’t help but weigh in on the conversation started over there.

Just a reminder for any credit union marketing professionals reading this that we at EverythingCU have a Credit Union Marketing Budget Report that lets you compare your specific marketing budget to the specific marketing budgets of your CU peers. You can slice and dice your peer comparison by asset size, membership size, and within your state, region, or the entire U.S.

Happy Halloween!

Notes from Social Banking session at BCBBC

September 25, 2008

BCBBC08Had an amazing time connecting with some great people at BarCampBank BC. Here are my notes from the first session on Day Two, Sunday, on the social nature of the banking relationship. For notes from other sessions, see William Azaroff’s live blog series, which starts here and the Camp’s wiki page, which includes links to some video recordings.

How do you allow front line people time to socialize and do internal networking?
Answer from Gene Blishen: Listen to them, ask what is mundane, routine, that they hate, and figure out how to automate that.

Employer has to create an environment to allow this to happen. Have to be brave, to create this. create systems that empower employees.

Indecison= decision — wastes time and effort.

Internal social network

Have to have people who are excited to be where they are and tell their friends about it
otherwise, same as traditional marketing, which is pushing things out.

How do we change the conversation to be about social media relationship building and not so much ROA, or else how do we measure ROI of social?

Bank willing to lend to an entrepreneur with more social connections

Facebook as collections tool

Head of the comma: REI model — even though most don’t go into wilderness, REI needs to appeal/work for that group because the rest aspire to that.


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