Posts Tagged ‘Jeff Hardin’

Rev up your Twitter bio; Twellow is here

June 30, 2008

Twello.comI learned today, from a Facebook group about Twitter, of a site launched on June 24, 2008, called Twellow. Twellow is named for “Twitter Yellow Pages.” It’s a searchable directory of Twitterers, aka Twits, aka people who use Twitter.

I was interested in this new web site because just recently someone said that a twitterer version of Alltop.com ought to be created. Lo and behold, a few days later, here it is in the form of Twellow. I scanned the main categories and they looked like a typical yellow pages. There was no category on the home page for ‘finance’, and none for ‘social media.’ So I really didn’t give it a second thought. However, some of my twitter friends (CUWarrior and Christopher Stevenson) were more thoughtful, and plugged ‘credit union’ into the search field to see the results. The results showed 15 credit union twitterers. By default, people are shown in descending order by the number of followers. At the time of this writing, the Top 10 results were: @CUWarrior, @TonyMannor, @weatherchaos, @RobWright, @CreativeBrand, @Clint_Williams, @mfagala, @markiev33, @Kent_CULifer, and @BenJoeM.

I took at look at who was being listed, and have deduced some of the ways in which the site works to list people.

Up until now, the only real purpose of your Twitter bio (limited to 160 characters), was to be interesting. If someone was interested in being your Twitter friend, their decision might be influenced by your bio. But if Twellow takes off in popularity (Mashable calls Twellow the people directory that Twitter itself ought to have built. Review hat tip: Ginny Brady), then your Twitter bio becomes much more important.

Twellow uses your twitter bio to categorize you.

Suddenly a creative bio is much less attractive than a straightforward bio if you are interested in being listed “well” in this directory. Each of the 15 people on the search results for ‘credit union’ had (surprise, surprise) the word “credit union” in their bio. This prompted Tim McAlpine to question why he wasn’t on the list. The answer is that right now Twellow is DUMB when it comes to singular vs. plural. Searching for “credit unions” yields a different list of five people than “credit union”, and includes Tim. We’ll see how long Twellow remains “dumb” in this way.

One last point about how Twellow categorizes people: Twellow has an algorithm that puts you into certain categories based on the keywords in your twitter bio. This is different than the simple and straightforward search (i.e. searching “credit union” yields the results of those who have “credit union” in their bio.) Keywords have been sorted, so that the word “CEO” in your bio puts you into three categories: Management, Management -> Executives, and Management -> Executives -> CEOs. Check out the categories that other people have been put in, and examine their bios to deduce what keywords have put them there.

I have updated my twitter bio armed with this new information. I am wondering how long it will take for Twellow to re-index me. I’m guessing I’ll be waiting for a re-index longer than it takes the Twellow programmers to get “smart” about singulars vs. plurals.

***Update 11:50 pm***
@William Azaroff cracked the code after reading this post, of how to get Twellow to re-index you after you change your Twitter bio. Once you’ve changed your Twitter bio, go to the Twellow page Get Listed, and submit your twitter username. Twellow will give you an error message, saying that the name is already indexed. However, within a couple of minutes, Twellow will re-index your profile and get the latest information available from twitter, including latest tweet and bio. Within five minutes, your changed bio will be reflected in Twellow’s search results. Feel free to mix, experiment and optimize how you want to be found on Twellow.

Thank you DC! You’ve been real!

March 6, 2008

Thirsty?Wow, what a great turnout at the TwittaBloggerSocial Meetup in DC on Tuesday night. Adam and I had dinner with Ginny Brady, Liz Woodard, and Jody Carpenter of UFirst FCU located in Plattsburgh NY ahead of the main meetup. Then 8:30 rolled around and we connected with Bryan Sims of Brass|CU located in Corvallis OR, and I met his Sales Manager Tim. Then we were joined by Jeff Hardin, Communications Director for the North Carolina CU League and Christopher Morris, Web Manager for the CUNA Councils, HQ’d in Madison, WI. Then Brent Dixon of Trabian, located in Dallas stopped in. Later we were joined by his brother Paul who now lives in San Fran. Then we were also joined by Rob Rutkowski of Current Issues in Credit Unions podcast fame, who was there with his brother, Tom. I also said hi to Mark Meyer of the Filene Research Institute who was grabbing a bite to eat with Bryan Sims earlier in the evening.

Conversations covered a wide range including Batman movies, the usefulness/uselessness of twitter, general impressions of the conference so far, and enjoying DC. Later the party moved across the block to the Renaissance Hotel. Brent, Paul, Adam and I decided to take a cab rather than having the downpour soak us. It was a very good call.

Twitter Group 1Photos are on Facebook and Flickr. I am still awaiting the group photo from Ginny Brady. My favorite part of the meet up: I just couldn’t get over sitting at the same table with Ginny, Jeff, Christopher, Brent, and Rob, who blog and/or twitter from NY, NC, WI, TX, and OH respectively. What was your favorite thing about it?

Successful World 2.0 Hands-on Workshop in Lake George

December 5, 2007

Explaining World 2.0Just got back from a fun, intense day of leading a workshop for the NYSCUL Adirondack and Capital Region Chapters on Bringing Your CU into World 2.0. This was a laptops-up, hands-on workshop, and it was a resounding success. As part of the workshop, we twittered with several people who couldn’t be at the event, including Ginny Brady, Ron Shevlin, Jeff Hardin, and even Brent Dixon, who we conversed with while he was with 20-year-old Board Member Justin Ho in Austin TX for the YES Summit. Via twitter, Brent asked our collective workshop in Lake George if we had any questions for Justin. Linda Dickie, of Hudson River Community CU asked what the average age of Justin’s board was. I twittered that question to Brent, who in turn asked Justin. Brent twittered back to us that the answer was 57. (A very young number according to our Lake George friends.)

Laptops Up at Lake George NYIt was fantastic to take the mystique out of World 2.0 by demonstrating how quick, simple and free it is to sign up for these tools and sites. Attendees now have the foundation for how to succeed and win in this new World 2.0 we are living in.

Also, huge props go to Linda Bourgeois and Jody Carpenter of UFirst FCU, for organizing the event and making today possible. In addition, a big thank you to EverythingCU’s Dan Reynolds and Adam Lueb, who demonstrated EverythingCU’s webinar interface and online switch kit, respectively (and for taking some great pics of the workshop). And it was indeed great to meet Charles Folensbee, Matt Barbell, Kim Reilly, and Kip Summerlin in person at last, and to reconnect with Walt Everhardt, VP of Marketing for First New York FCU, who has been blogging for several months now.

Demonstrating blog commentingI will be doing this workshop throughout 2008 to help CUs across the country experience first-hand how easy it is to get going with World 2.0. If you know the education director at your state’s CU League, please email me and I will email you back a PDF containing the info that is covered in this hands-on workshop that you can, in turn, forward to him or her. If you attended this event, in-person or virtually via twitter, please comment here! Here are some Twitter Tips. Also, if you send me your email, I’ll send you a PDF of the slide deck. Let me know what we could have done better, or what topics you’d like to see covered more, or less of. More of Adam’s great photos of the event available here.


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