Posts Tagged ‘free’

A special offer to Kickstart your loans

February 12, 2013

We here at EverythingCU.com are constantly looking for ways to help credit unions and their members, and we are so proud of our KickStart Online Lending Program and the results that Carole Wight at Holy Rosary CU are getting with it, that we’ve decided to make it even more easy to try it out at your CU. We are so thrilled that day after day, Carole is regularly getting quality loan apps brought right to her team’s email inbox, and we’re amazed that KickStart is largely responsible for the 10.49% increase in their loans over the last two quarters.

Matt came up with a promotion idea that we’ve decided to implement, and it goes like this:
Starting March 1, 2013, and running through March 1, 2014, EverythingCU.com is offering a FREE SIX MONTHS of KickStart for everyone who renews their EverythingCU.com Executive Membership OR for anyone who purchases a new Executive Membership.

Why are we doing this? Because we are seeing Holy Rosary CU get incredible results with the product, and we want every CU to know that this product is a can’t-lose proposition. While we can’t guarantee your loan portfolio will also grow by 10.49% over two quarters like Carol’s has, we think it’s worth a try. Once you develop results with KickStart, we think you’ll be as thrilled to continue it as Carole and Holy Rosary are.

If you’ve been considering getting into online lending, now is the time. If you’re unhappy with how cumbersome your current online lending process is, and think your results could be better with a more member-centric process, then give it a try during this limited-time free period.

As with many promo offers, we have a few disclaimers:

  • Promo runs from 3/1/2013 to 3/1/2014.
  • You must contact us that you want to have KickStart implemented for your CU after you order or renew Executive Membership; enrollment in KickStart is not automatic.
  • After six months; unless you choose to discontinue KickStart, it will renew on an annual basis at the regular price.
  • Custom programming for further functionality is not included with this offer, however we will match your web site’s look and feel.
  • EverythingCU.com reserves the right to post your NCUA 5300-report lending portfolio increase and use it as testimonial for the effectiveness of KickStart.

If you’ve been thinking of getting into online lending, this is your chance. To take advantage of this offer, simply order or renew your EverythingCU.com Executive Membership, and then send an email to Matt that you would like to get started with KickStart at no cost for 6 months.

If you’re not looking to implement or improve your online lending right now, but do know of a CU that doesn’t have online lending yet, we’d be grateful if you directed them to this article so they can climb on the KickStart train!

When is an ad not an ad?

November 3, 2008

Social media advertising: an oxymoron? When many marketers learn about social media, they ask themselves either: “How can I get involved with this?” or “How can I advertise here?” Many people think that you should never “advertise” on social media or social networking channels. But others have proven that smart advertising or marketing does work on social avenues.

Enter Ben & Jerry’s and Starbucks. Both companies have a new campaign, conducted online, and propogated through social networks such as Facebook, that give away a free sample tomorrow, November 4, U.S. election day, if you provide evidence that you have voted.

In Ben & Jerry’s case, the offer is a free scoop of ice cream between 5 pm and 8 pm. While there is no B&J very near to me, I will make the drive with my son, after voting, to get a scoop. In Starbucks case, there is a free tall brewed coffee, good any time on November 4.

Both Starbucks and Ben & Jerry’s are marketing via two important avenues on Facebook simultaneously. The have both used the Sponsored Ad space on Facebook’s new home page, AND, they have both created Facebook events for their one-day specials. With a head start,Ben & Jerry’s currently claims 197,985 people attending (14,601 people have posted a comment on the event wall), while Starbucks has 65,498 people attending (and more than 5,000 posts on the event wall). I’m not sure how much the Facebook ad cost, but the cost for an organization to create a Facebook event is zero.

Facebook itself is doing it’s part to encourage voter turnout by enabling people to “donate” their status to become a message to vote at midnight on Election Day. (So far, 500,653 have done so.)

Facebook initially missed an opportunity, by only allowing three choices in the “get the vote” message. The choices were a.) Obama, b.) McCain, or c.) a write in candidate of your choice. I immediately looked for an option to “vote for the candidate of your choice”, but had to kludge my answer that people should vote “their conscience” which becomes ungrammatical in the different settings in which the answer appears. Facebook has since added a “just get out the vote” option.

Do the Starbucks and Ben & Jerry’s campaigns count as “advertising” because they are both campaigns that promote doing your civic duty to vote? Can your shop come up with as creative a marketing campaign that is also doing its part to promote the social good?


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