Posts Tagged ‘Foursquare’

GeoM, part three

October 13, 2010

3rd panel at GeoMThis blog post covers the third of three panel/sessions at GeoM, held at MIT’s NERD Center on Monday. It was hosted by Mike Schneider, SVP Director, Digital Incubator for agency Allen & Gerritsen. For highlights of the 1st panel, click here. For highlights of the 2nd panel, click here. Also, these highlight blog posts may be a bit jumpy, because they are comprised of the tweets I made during the sessions.

This final panel of the day was moderated by Mike Schnieder, and featured Dennis Crowley, founder of Foursquare, Seth Priebatsch, founder of SCVNGR, and Jeff Holden, CEO of Whrrl.

Dennis Crowley began by explaining that Foursquare was the successor to Dodgeball, which was a project he started while a student at NYU. He later sold Dodgeball to Google. He realized Dodgeball had a limited audience/purpose, so later designed Foursquare to appeal to a broader audience. Dennis also explained that check-ins are the beginning of the story, not the end. The data generated can be used for tons of interesting stuff.

The whole panel noted that marriage proposals as well as breakups are now happening via geolocation sites.

Jeff Holden: “Places are more semantically rich than simply location, so the check-in is what’s important because the person has decided to designate the place that they currently are.”

Seth Priebatsch: “Instead of check-ins, @scvngr is based on challenges.”

Dennis Crowley: “Local merchants are now encouraging people to check-in via foursquare. That aspect was never anticipated by us. Reality TV (Bravo etc) shows overlap nicely with foursquare because both are reality-based. Reality TV viewers can now visit and check-in to the places where their favorite shows occur.”

Seth Priebatsch: “SCVNGR’s big goal is to build a game-layer on top of the whole world.”

Seth Priebatsch also asks “What’s the social coefficient of your store’s location?” (How many people go there with friends?) “This type of metric has never been thought about before, because the data wasn’t available. Now it is. When you visit a store or a place with friends, loyalty goes up, and people return more often. It’s a more valuable social experience.”

Dennis Crowley: “Mayors are our best salesforce.”

Dennis Crowley: “It’s not about the check-in, it’s about what you do with the data/knowledge.”

Jeff Holden explained that his background is in recommendation engine from Amazon. That’s where his love for serendipitous discovery came from.

Seth Priebatsch: “The world has not yet reached its fun quota. We can make the world a lot more fun.”

Dennis Crowley: “Just checking-in isn’t all that great on its own, it’s fast becoming a commodity. We’re building things on top of the check-in; it’s what you do with the check-in that counts.”

Jeff Holden: “We’re getting to the point in geolocation where there’s enough awareness to get to mass adoption.”

Dennis Crowley: “This whole world of geolocation startups, where we’re changing the way people interact with their physical environment, is very new. It’s a really good, fun time to be exploring in this (geolocation) space.”

Jeff Holden: “We’re NOW entering the era of the location-based web, which is entirely new, and a very different thing than mobile web. The mobile web was about making the existing internet available on your mobile device. The location-based web is ushering in a new world – a context-aware version of the physical world. These are exciting times!”

Highlights of the 1st panel. Highlights of the 2nd panel. Also, Eric Leist of host A & G has a recap that includes highlights and the blog posts that came out of GeoM.

Geolocation is now rewarding

September 7, 2010

Family photo at Camden Yards, Oriole Wall of FameThis past weekend, I travelled with my family down to Baltimore for a reunion, including catching a ballgame at Camden Yards. While we were there, we stayed at the Crowne Plaza hotel in Timonium, MD. I’ve been using geolocation service Gowalla since Baer Tierkel turned me on to it in November of last year (2009). So upon arrival at the hotel, I opened the Gowalla app on my iPhone to check in. I immediately noticed that instead of a generic hotel icon, the Crowne Plaza had its own snazzy custom icon.

Crowne Plaza Gowalla iconSince the icon was so cool, I decided to send my Crowne Plaza check-in to Facebook and twitter. Within a short time, I noticed that a company I had never heard of sent me this tweet in response to my check-in:

Hi @mmpartee, join Topguest to get 50 Priority Club points for your next Crowne Plaza @gowalla check-in

Since I was busy with a family reunion, I didn’t have time to investigate this meaning behind this tweet until I returned home. So this morning, I visited the Topguest site, and noticed they had a Facebook page, which is good since there is very little about them on their own site. Via their Facebook page, I discovered this is a very new (4 month old) start-up based out of NYC.

They have 4 hotel reward programs under their belt, and they accept check-ins from all the major geolocation services: Brightkite, Foursquare, Gowalla, Facebook Places, and Twitter location. Topguest ties your geolocation check-in method(s) of choice to your hotel reward program(s) of choice. Since I love Gowalla and am already a Priority Club member, it was a snap for me to link the two. Priority Club encompasses the InterContinental Hotels Group (ICHG) which includes: Holiday Inn, Holiday Inn Express, Crowne Plaza, Staybridge Suites, and another recent discovery I love: Hotel Indigo.

Geolocation: it’s not just for mayorships and games anymore…

Geolocation, Geolocation, Geolocation

August 26, 2010

Climbing Mt. TomI’ve been following the developments of our geolocation-enabled world for many years now, starting with car GPS navigators and geocaching, through to Gowalla and now Facebook places. Geolocation’s ubiquity is part of the reason this blog is called World 2.0.

There are some applications of geolocation in the credit union world, in social media in general, and there are even more applications in the field of real estate.

I had the great honor to present a session on geolocation at RE BarCamp Orlando yesterday. I received some excellent feedback from it, and the slide deck was featured on Slideshare.net‘s home page this morning.

I hope to present this session at RE BarCamp New Hampshire!


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