Posts Tagged ‘Forum CU’

Thank you, Doug True, Forum Solutions, and Trabian

October 7, 2008

Symposium 2008I had the privilege of speaking to credit union professionals last week at this year’s Partnership Symposium. This unique event was hosted by Forum Solutions and Trabian. I had heard last year’s event was quite the happening, via the CU blog/twittersphere, from such sources as Trabian’s Open Source CU. In fact, last year’s event was one of the first times I learned something valuable from someone (Brent) twittering at a conference (when Shari Storm was speaking) that I wasn’t attending in person.

My presentation was on strategies for successfully building community online. In the first part of my talk, I made the case for why online community building is a natural and important extension of a credit union’s offline community. I then presented seven strategies that I’ve found to work in creating EverythingCU.com’s online community of 6404 credit union professionals, and showed ways in which credit unions are applying those same strategies in their own online community building efforts.

I enjoyed immensely the Q&A portion of the event with moderator Ron Shevlin, and loved the questions that he asked me (as well as all of the other speakers). There is only one question that I would have answered differently had I anticipated it, and that is the question, “for which CUs is online community building NOT right for?” My off-the-cuff answer was that it’s not right for CUs who don’t care about community and run their shops just like a bank. But what I should have answered is that it all depends on their members and potential members, and what online communities currently exist for those people. If there already exists an online community for a CU’s core membership, then it makes no sense to re-invent the wheel. Instead, staff of the CU should join and participate in the existing community. But if there is currently no online community for the core membership, then there is a huge opportunity for the credit union to fill the void.

My only disappointment from the week is that the internet bandwidth was not sufficient during my presentation for it to be recorded. But I have posted the slides of it here. I am gratified that Andy LaFlamme of Maine State Credit Union live blogged my talk on the CU Loop.

StretchIt was an honor to be asked to present, and a joy to reconnect with so many CU colleagues, as well as meet so many participants in the CU blog/twittersphere in person for the first time. Extra special thanks to the gracious Forum Solutions team, including Doug, Jen, Leah, Kristi, Ashli, Cameron, and Andy for taking such good care of us during our stay, and making us all feel like rock stars. The stretch limo taking me and Tim McAlpine back to the airport was an extra nice touch. (I’m sure the limo was for keynoter Tim, and I just happened to be catching a ride at the same time.)
(Photo credit: Gene Blishen)

Congratulations Credit Unions, on a Century of Service

March 12, 2008

I have the great honor and pleasure of talking to credit union professionals all over the nation. The subject of the proud history of CUs, holds special meaning to me because I had worked with the movement for about ten years before I learned ANYTHING about its incredible history. I certainly had no idea that the movement started in my backyard, a hop skip and jump across the border, in Manchester, New Hampshire.

I gave a talk on social media and World 2.0 this morning to a group of about forty credit union marketing professionals from Massachusetts, Rhode Island and New Hampshire at the CU League’s headquarters in Marlborough, Mass. I asked about the movement’s founding, and it was wonderful to get a detailed answer. In our presence was a representative of that very first CU, Andrea Pruna of St. Mary’s Bank. Not only did she know the date by heart (November 24, 1908), but she let us know about a wonderful section of their web site devoted to this, the Centennial Year of Credit Union service. I encourage everyone to check out Celebrating 100 Years for a terrific look at the amazing road we’ve traveled so far.

This is one of the reasons I’m especially excited that BarCampBank NewEngland will be held in America’s Credit Union Museum on April 5. The museum is the actual house where St. Mary’s Bank first began operations 100 years ago, out of the home of Attorney Joseph Boivin, who served as the CU’s President. If you listen very carefully, you may hear the whispers of the generations that have preceeded you when you stand in the parlor of the building.

Shout-outs to so many of the fabulous credit union marketers who came today. Thanks to Jon Reske and Anne Pinkerton from UMassFive College FCU, Mark Vautour from Telephone Workers CU, Deena Bernier from NMTW Community CU, and Debra Perrin from Southern Mass CU. I’m not good with names, so I haven’t remembered those who I met for the first time, but thank you also. It was fun that we had four one-billion-dollar CUs represented as well, Greylock FCU in the Berkshires, HarborOne CU in the South Boston area, DCU of the Worcester area, and Navigant CU in RI. Thank you to Rob Kimmett for organizing a great event and inviting me, and it was wonderful to catch up with CU whirlwind Bonnie Doolin.

My presentation today included demonstrating and explaining Twitter, Facebook, blogging, and showed examples from Shari Storm and the Verity CU team, William Azaroff of Vancity CU and Change Everything, Ginny Brady, board member of UFirst FCU with the Boardcast, and Tim McAlpine of Currency Marketing with Larissa Walkiw, spokesperson for Young and Free Alberta, and her infamous Credit Union Difference video part one, currently at 16,228 views. On the topic of Facebook, I have started writing a paper on the Facebook as Marketing Engine and plan on publishing excerpts to this blog. For those interested in checking out twitter, here’s the one-page PDF of Twitter Tips.

I also touched on Peer-to-Peer Lending (P2P Lending), Prosper’s amazing growth rate, and how CUs can participate by getting in touch with Doug True, SVP of Lending, at Forum CU. Doug has been instrumental in having P2P Lending company Zopa partner with CUs to offer NCUA-insured loans and investments.


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