Posts Tagged ‘California’

Three BarCampBanks in Three Weekends

March 27, 2008

I’m excited to be attending three BarCampBanks over the next three weekends. I thought it was going to be just two, until BarCampBank founder Frederic Baud discovered that Jonah Keegan is putting together BarCampMoneyNYC on April 12. Jonah embarked on this endeavor without knowing about the BarCampBanks on the docket. And he’s glad that his event is now part of this movement. Dan Reynolds and I are getting on a plane bright and early tomorrow morning for San Fran. For those who want to follow along, here are the info/networking pages for each event. CrowdVine is designed for attendees to connect with each other before, during and after the event, but if you want to virtually follow, feel free to join in there.


BarCampBank SF – March 29
Wiki: http://barcamp.org/BarCampBankSF
CrowdVine: http://bcbsf.crowdvine.com
Facebook: event page


BarCampBank NewEngland – April 5
Wiki: http://barcamp.org/BarCampBankNewEngland
CrowdVine: http://bcbne.crowdvine.com
Facebook: event page


BarCampMoney NYC – April 12
Wiki: http://barcamp.org/BarCampMoneyNYC
CrowdVine: http://bcmnyc.crowdvine.com
Facebook: event page

The quality of people, ideas, topics, and sessions on the agenda is amazing. Check out the links above if you don’t believe me. I am preparing to be floored at these events, and will try to blog, tweet, and photograph as much as I can. If anyone has any questions for any of the attendees at these events, please feel free to share them with me and I’ll relay to the best of my ability.

Special thanks to EverythingCU.com designer, Nate Duval, for the spectacular logos for BarCampBank SF and BarCampBank NewEngland.

Upcoming conferences

March 11, 2008

I have news that is disappointing to gnomes throughout CU-land: EverythingCU will not be holding a Triple-B in 2008. It’s not that we don’t want to; I personally can’t wait to continue what we started in 2005 in Portland and continued in 2006 in Baltimore. But as you can imagine, putting on a top-notch event of the quality and innovation that our gnomes have come to expect from us is a rather large undertaking. Not to mention that because most CU budgets are set near the end of the year, we really need to announce an event no later than November a year in advance in order to insure the best chances of a good turnout. It has also been a huge compliment to us that other CU organizations have copied some elements of the Triple-B in putting on their conferences. But needless to say, we are working on the next innovation in event experience and will deliver something even more outstanding and relevant than our competitors.

So let me recommend some conference alternatives this year, all of which I will be at except the CMBDC conference.

Massachusetts CU League Marketer’s Networking Roundtable tomorrow, March 12 – Marlborough, MA.

CUNA Marketing & Biz Dev Council Conference – March 16-19, Nashville

BarCampBank SF – March 29 – UC Berkeley’s Wozniak Lounge in Soda Hall, Berkeley, CA

BarCampBank NewEngland – April 5 at America’s Credit Union Museum in Manchester, NH – The EverythingCU.com crew is planning a spectacular ending to the day.

BarCampMoney NYC – April 12 – Midtown Manhattan, 40th floor – We should have a spectacular view to go along with the spectacular conversation.

CUES Experience – May 13 – 16 – Minneapolis – I’ll be leading the PixelFarms Interactive tour, and look forward to seeing both William Azaroff and Ron Shevlin present.

MAC Conference – May 21-23 – Newport Beach CA – EverythingCU.com will have a booth at this one.

Georgia CU Marketing Conference – June 6 – Lake Lanier Islands, GA – I’ll be conducting a World 2.0 and PR workshop.

BarCampBank Dallas – TBD in June

Forum’s Partnership Symposium – October 1-2 – I look forward to being Shevlinated at that one. I hear it doesn’t hurt too much.

On the drawing board: BarCampBank Charlotte for the second half of 2008.

For those interested in learning more about social media, I recommend you also watch for any PodCamps or Facebook Developer Garages happening near you.

Facebook – Powerful Marketing Platform

January 11, 2008

Unless you’ve been living under a rock lately, you know that one of the very hottest web sites is Facebook. And that’s for good reason. It may be one of the greatest marketing platforms created to date. If you are a credit union, and you hold member education events, you need to get them on Facebook. The first credit union to do this was Beehive CU in Utah, which put on a Credit Make-Over Seminar in April 2007, and created a Facebook Group for this purpose. They had a resounding success, attracting 19 people to the group.

On deck is Laura Baker (bakedlaurabean on twitter), Director of Marketing for Valley Credit Union in San Jose, CA. Her credit union is holding an event, Credit Score Enhancement Seminar, on February 21, 2008. Laura has already invited 20 people to the event, and has posted it to her profile. Chances are good that she’ll attract a good turnout since young adults and professionals, especially in her region– Silicon Valley, are the fastest growing age groups on Facebook.

It’s hard to explain why Facebook is THE place to go to promote your event if you have never used it. In order to understand better, the best way is to get on Facebook, connect with your friends, and watch your feed. You’ll see all the events your friends are going to. You’ll become aware of events that you would have never known about otherwise. If you become friends on Facebook with professionals in your field, you’ll find out about industry events that wouldn’t have known about otherwise. That’s how I found out about BarCampBank Seattle. Robbie Wright, author of Life and Times of a CU Employee, who I hadn’t yet met in-person, invited me to come a couple of days before the event. I was sorry that my schedule prevented me from getting there.

This is how and why Credit Unions need to put their events on Facebook. First of all, it’s completely free to do so. Secondly, it’s quick and easy to do it. But the best part is that once several of your members sign up for the event on Facebook, THEIR friends will see that they are going. Friends, family members, and colleagues of your members will see that your members are attending your event. You can’t buy that kind of publicity. Especially with the younger generation’s natural aversion to advertising, this kind of exposure is worth ten times the equivalent traditional ad exposure. Because it’s a PERSONAL ENDORSEMENT, and in it’s own way, it’s viral exposure. The more people who go to the event, the more people see that others are going to the event. Imagine how powerfully compelling it is to see that 7 of YOUR friends are attending a seminar on the ins and outs of improving your credit score. That’s going to make you at least want to check it out and see what the big fuss is.

Because of the social nature of Facebook, one of the keys to getting good exposure to your event on Facebook is to entice gregarious people to attend your event. There are many people on Facebook with hundreds of friends. It will get more exposure for your event when these “connectors” attend, than someone with only a dozen Facebook friends.

If Laura’s event does not draw a large crowd via Facebook this time around, it’s not because it’s not the right thing to do. It would only be because she’s ahead of her time, or because she hasn’t yet cultivated a large enough Facebook following among her members yet. But holding the event, and getting the word out there is the beginning of cultivating those member relationships on Facebook.

I covered the basics of Facebook event marketing at the Lake George World 2.0 workshop that we did in December, and look forward to the opportunity to speak to more credit union groups in 2008 about this exciting new marketing channel.


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