Archive for the ‘World 2.0’ Category

Augmented Reality

February 24, 2012

I’ve written previously about Augmented Reality. I’m surprised that it hasn’t gained much more traction in the past couple of years. I still feel like this could be the next big thing.

An intro to Augmented Reality, or AR:

Examples include:

Yelp’s Monocle

Golf Range Finder

Star Chart

Wikitude

DishPointer

SketchWiz

New York Subways

Soccer

What ideas do YOU have for an Augmented Reality app?

Hub N Spoke Social Media Strategy

December 7, 2011
As 2011 comes to a close, we can safely say that social media has become the norm rather than the exception, since Facebook has more than 10% of the world’s population (800 million out of 7 billion) using its site. Even broadcast TV puts twitter hashtags in their show’s title overlays. Because there are nearly as many social media outlets as there are social media users, implementing an effective strategy can be overwhelming. However, a few fundamental principles can help you keep your aim squarely on your marketing and business goals. Join me for this 101-level webinar on how to encourage people to go where you want to take them…back to your CU’s web site.

Attend this webinar and learn:

  • One of the most important and fundamental techniques to increase social media success
  • The place to start all social media campaigns that most people overlook
  • A step-by-step checklist to make sure you have your social media bases covered
  • The different characteristics of the major social media channels
  • Two common social media beliefs that are false and what to do instead

Click here for more info or to sign up: Hub N Spoke webinar

Thank you, Bank of America

October 28, 2011

Thank you, Bank of America, for implementing new and uncomfortable fees for your members. That is the impetus behind Bank Transfer Day, which has garnered national media attention for credit unions. This in turn has led to a large surge in inquiries about EverythingCU’s pioneering Online Switch Kit, which helps new members transfer their accounts from a bank to a credit union.

Happy credit unioning!

Bank Transfer Day is a beautiful thing!

October 27, 2011

Wow, all the publicity over Bank Transfer Day is so fantastic for all EverythingCU’ers! We’re also thrilled to be getting a flood of new inquiries about our Online Switch Kit lately… including being mentioned on CUESnet. We’ve been helping people switch from a bank to a credit union for 8 years, so it’s fun to see this getting such great attention from mainstream media.

I just spotted this ABC News clip being shared by a CU on Facebook:

The CU shown towards the end of the clip, where the young man makes the switch, is Charlotte Metro CU. They use a set of static PDFs to help people make the switch. ABC News reports this takes 12 minutes. Imagine how much faster it would be if they used EverythingCU’s Online Switch Kit!

Props to the more than 100 CUs who are already making it easier for their members! If you already have our Switch Kit, today is a great day to take another look at it and make sure everything is working perfectly with it.

Helping new members make the switch

October 20, 2011

Online Switch Kits continue to get excellent media coverage. Today, I received an email newsletter from the Northwest Credit Union Association (serving credit unions in Oregon and Washington), and was tickled to see an article on Switch Kits featured. The article is titled Can Switch Kits Increase New Member Satisfaction?

It was particularly happy for me to see this article appear in that trade publication since EverythingCU’s Online Switch Kit was born out of a session I attended at a 2002 CUES conference held in Seattle. There was a breakout session called Switch Kits presented by a credit union marketer from Pinellas County FCU. This breakout session was packed to standing room only. At that time, not many people were thinking about the online world, so it just seemed natural to me to create an online version of what they were writing out by hand, and thus the EverythingCU Online Switch Kit was born.

One point of pride for us with our Online Switch Kit: Since EverythingCU.com serves only credit unions, we have only credit unions as clients of this product. Therefore, the EverythingCU.com Online Switch Kit will NEVER help a person make the switch from a credit union to a bank…. only the “correct” direction, and that is from a bank to a credit union. We do have competitors, but as far as I know, none of them can make this claim.

If you aren’t one of the 112 credit unions already using the Online Switch Kit, what are you waiting for? If you are one, then thank you for your continued patronage and we hope you are seeing terrific usage from it by your new members!

The Online Switch Kit continues to garner inquiries

October 17, 2011

This morning, I saw several credit unions share on Facebook this video clip of CUNA President Bill Cheney appearing on CNBC:

CNBC Video Clip

I can’t help but notice that Mr. Cheney states that many credit unions have Switch Kits… my only question is: Does your credit union have a Switch Kit, and is it an automated Online Switch Kit, or an old-school static PDF? :)

With a grass-roots Bank Transfer Day approaching on November 5, now is a great time to implement an Online Switch Kit to make it easier for potential new members to make the switch to YOUR credit union!

Ed Filene on embracing social media

August 30, 2011

There has been a long-running topic on EverythingCU.com about how to get management on-board with social media when they are dead-set against it. Over the last couple of years, many suggestions have been offered about ways to accomplish this objective.

My favorite so far comes from Andy Anderson, a credit union marketer in Atlanta this morning. He quotes Edward Filene:

“If you are going to do business, you will have to do it in this new world; and I haven’t lived in this new world any longer than you have. It is stranger, in fact to me than it is to you.”

Andy informs us: “This was his speech before the School of Business Administration of the University of Buffalo in 1936.”

These words that Edward spoke 75 years ago are as true and relevant today as they were then. I think that had Ed Filene lived in this day and age, he would have whole-heartedly embraced social media, and used it to spread the word about credit unions throughout the land.

Thank you for sharing this with us, Andy!

Now accepting credit cards

June 30, 2011

Exciting news! EverythingCU now accepts credit cards for payments on most items.

You can now purchase a Knowledge Warehouse video with a credit card. If you were wanting to purchase a video, but were holding back because you didn’t want to have to process an invoice, now you can do it via card!

Check it out:

All About QR Codes

How to Find Twitterers Near You

Of course there are loads of other info videos in the Knowledge Warehouse that are absolutely free! You can’t beat that for a price!

Let me know if you have any feedback about any of this.

Origins of REBarCamps, PodCamps and Unconferences

June 9, 2011

Where in the heck did this crazy REBarCamp/PodCamp/BarCampBank unconference craze begin? And perhaps more importantly, why do so many people hold such fondess and get so excited for these events?

All this and more is revealed in my guest article on the REBarCamp Orlando site.

Everyone’s Going Crazy for QR Codes!

May 2, 2011

QR Codes (short for Quick Read) are springing up everywhere, just like daffodils! QR Codes are those funny little square blocks you are now seeing on everything from movie posters to house-for-sale signs. These two-dimensional bar codes have become ubiquitous in Japan, and are rapidly gaining traction here in the states. At this 40-minute, reduced-price webinar, you’ll learn how to use this FREE technology to put your credit union in the driver seat of this new, simple-to-use medium to connect your members to the information you want to deliver to them. Even if you’ve never heard of QR Codes before, you can be up and running with them, implementing them the very same day that you attend this webinar!

Attend this webinar and learn:

  • What QR Codes are
  • How QR Codes are used
  • How to create them for free
  • A 5-step action plan for implementing them in marketing your credit union
Get up and running with QR Codes by attending this EverythingCU webinar on Thursday, May 12! Learn more or sign up today!

Follow

Get every new post delivered to your Inbox.

Join 2,891 other followers