Time to rethink Marketing 1.0 techniques

My new friend, and Amherst native, Ron Miller has graciously allowed me to be a guest author on his new blog, Social Media 101, which is co-created with Julie Roads.

I met Ron through mutual friend Tish Grier, who brought the two of us together, along with Ann Kingman, to be on a social media panel for the Hidden Tech group of Western Mass.

My guest post describes how those brought up in traditional marketing must adjust their mind-set in order to thrive in World 2.0.

It’s an honor to appear on Ron’s and Julie’s excellent new blog!

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