Had an amazing time connecting with some great people at BarCampBank BC. Here are my notes from the first session on Day Two, Sunday, on the social nature of the banking relationship. For notes from other sessions, see William Azaroff’s live blog series, which starts here and the Camp’s wiki page, which includes links to some video recordings.
How do you allow front line people time to socialize and do internal networking?
Answer from Gene Blishen: Listen to them, ask what is mundane, routine, that they hate, and figure out how to automate that.
Employer has to create an environment to allow this to happen. Have to be brave, to create this. create systems that empower employees.
Indecison= decision — wastes time and effort.
Internal social network
Have to have people who are excited to be where they are and tell their friends about it
otherwise, same as traditional marketing, which is pushing things out.
How do we change the conversation to be about social media relationship building and not so much ROA, or else how do we measure ROI of social?
Bank willing to lend to an entrepreneur with more social connections
Facebook as collections tool
Head of the comma: REI model — even though most don’t go into wilderness, REI needs to appeal/work for that group because the rest aspire to that.