Congratulations Credit Unions, on a Century of Service

I have the great honor and pleasure of talking to credit union professionals all over the nation. The subject of the proud history of CUs, holds special meaning to me because I had worked with the movement for about ten years before I learned ANYTHING about its incredible history. I certainly had no idea that the movement started in my backyard, a hop skip and jump across the border, in Manchester, New Hampshire.

I gave a talk on social media and World 2.0 this morning to a group of about forty credit union marketing professionals from Massachusetts, Rhode Island and New Hampshire at the CU League’s headquarters in Marlborough, Mass. I asked about the movement’s founding, and it was wonderful to get a detailed answer. In our presence was a representative of that very first CU, Andrea Pruna of St. Mary’s Bank. Not only did she know the date by heart (November 24, 1908), but she let us know about a wonderful section of their web site devoted to this, the Centennial Year of Credit Union service. I encourage everyone to check out Celebrating 100 Years for a terrific look at the amazing road we’ve traveled so far.

This is one of the reasons I’m especially excited that BarCampBank NewEngland will be held in America’s Credit Union Museum on April 5. The museum is the actual house where St. Mary’s Bank first began operations 100 years ago, out of the home of Attorney Joseph Boivin, who served as the CU’s President. If you listen very carefully, you may hear the whispers of the generations that have preceeded you when you stand in the parlor of the building.

Shout-outs to so many of the fabulous credit union marketers who came today. Thanks to Jon Reske and Anne Pinkerton from UMassFive College FCU, Mark Vautour from Telephone Workers CU, Deena Bernier from NMTW Community CU, and Debra Perrin from Southern Mass CU. I’m not good with names, so I haven’t remembered those who I met for the first time, but thank you also. It was fun that we had four one-billion-dollar CUs represented as well, Greylock FCU in the Berkshires, HarborOne CU in the South Boston area, DCU of the Worcester area, and Navigant CU in RI. Thank you to Rob Kimmett for organizing a great event and inviting me, and it was wonderful to catch up with CU whirlwind Bonnie Doolin.

My presentation today included demonstrating and explaining Twitter, Facebook, blogging, and showed examples from Shari Storm and the Verity CU team, William Azaroff of Vancity CU and Change Everything, Ginny Brady, board member of UFirst FCU with the Boardcast, and Tim McAlpine of Currency Marketing with Larissa Walkiw, spokesperson for Young and Free Alberta, and her infamous Credit Union Difference video part one, currently at 16,228 views. On the topic of Facebook, I have started writing a paper on the Facebook as Marketing Engine and plan on publishing excerpts to this blog. For those interested in checking out twitter, here’s the one-page PDF of Twitter Tips.

I also touched on Peer-to-Peer Lending (P2P Lending), Prosper’s amazing growth rate, and how CUs can participate by getting in touch with Doug True, SVP of Lending, at Forum CU. Doug has been instrumental in having P2P Lending company Zopa partner with CUs to offer NCUA-insured loans and investments.

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9 Responses to “Congratulations Credit Unions, on a Century of Service”

  1. Ginny Brady Says:

    Hi Morriss, thanks for mentioning the Boardcast in your presentation. It’s an honor to be included among the professional blogs in he credit union Web 2.0 world.

  2. Morriss Partee Says:

    Well, you are a pioneer. You are the first, and to my knowledge, still the only board member who is blogging on behalf of her credit union. I look forward to the day when I can say you are the first of many. I made some great connections at the league meeting yesterday, and some of them may join us at BarCampBank NewEngland to continue the innovation conversation. We’re living in exciting times and I feel privileged to serve a small part of fostering it.

  3. Mark Vautour Says:

    Morriss, the presentation was excellent. Looking forward to BarCampBankNewEngland and continuing the conversation of how CU’s can foster the power of the Internet and the numerous applications available out there to further the credit union movement.

  4. William Azaroff Says:

    Glad it went well. Thanks for the shout out!

  5. Rob Kimmett Says:

    Morriss you really did a great job. Many a newbie exited the room with a far better understanding of how World 2.0 works. And you even suceeded in denting the resident cynic’s wall of doubt!

    Thanks again.

  6. Morriss Partee Says:

    @Rob, thanks again for having me. In the early days of what is now called social media (all of two years ago), it wasn’t readily apparent whether or not there could be clear business case for the effectiveness. It’s gratifying to be able to report the success stories now that some of these early efforts have had a chance to take hold.

  7. Christopher Says:

    Luv the Twitter tips! I will enter the world of microblogging shortly…I’m just having a hard time committing.

  8. Morriss Partee Says:

    Interestingly, with twitter, unlike blogging, there is no expectation of committment to the platform. With twitter, it’s not a question of committing to it, it’s more of a danger of becoming addicted to it, as any regular twitterer will attest.

  9. Luis Barros launches CU 2.0 blog « EverythingCU.com World 2.0 Adventure Says:

    […] Luis has launched the blog Credit Union 2.0. I had the pleasure of meeting Luis at a session on CUs in World 2.0 that I presented at the Massachusetts Credit Union League HQ in Marlborough in […]

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